L-TOUCH PROJECT PROFILE
- Client: Vesper
- Domain: High end residential property developer
- Location: Moscow, Russia
- Main task: to create a bespoke solution containing all marketing materials for interactive touch-screen presentations of future luxury development in a sales gallery; to enable remote access to L-Touch presentation via streaming to maintain the ongoing sales process during the lock-down
- Realization time: 4 months
L-Touch marketing software at the core of on-line and off-line sales of a hi-end residential district in Moscow
L-Touch presentation software was developed as a custom solution to tackle challenges of marketing and selling to-be-built property with a mission to immerse and engage prospective clients regardless of the current construction status. The technology allows potential buyers to make an all-inclusive acquaintance with the future residence and most importantly it creates an emotional bond with the marketed development long before it is completed and ready to be visited.
Vesper Development Company and Lucky Residential Project
The solution was intended for a real estate sales office equipped with a touch-screen and a video wall thus to incorporate all of the visual materials in one place for a detailed exploration of the future development. The main objectives were to enable the potential resident to virtually navigate through the entire district, get the core information about on-site amenities, search for the most suitable property among multiple options, and eventually seal the deal.