L-TOUCH PROJECT PROFILE
- Client: Vesper
- Domain: High end residential property developer
- Location: Moscow, Russia
- Main task: to create a bespoke solution containing all marketing materials for interactive touch-screen presentations of future luxury development in a sales gallery; to enable remote access to L-Touch presentation via streaming to maintain the ongoing sales process during the lock-down
- Realization time: 4 months
L-Touch marketing software at the core of on-line and off-line sales of a hi-end residential district in Moscow
L-Touch presentation software was developed as a custom solution to tackle challenges of marketing and selling to-be-built property with a mission to immerse and engage prospective clients regardless of the current construction status. The technology allows potential buyers to make an all-inclusive acquaintance with the future residence and most importantly it creates an emotional bond with the marketed development long before it is completed and ready to be visited.

Screenshot from the custom-built 3D software for real estate L-Touch featuring Overview section
Vesper Development Company and Lucky Residential Project

The solution was intended for a real estate sales office equipped with a touch-screen and a video wall thus to incorporate all of the visual materials in one place for a detailed exploration of the future development. The main objectives were to enable the potential resident to virtually navigate through the entire district, get the core information about on-site amenities, search for the most suitable property among multiple options, and eventually seal the deal.

Vesper sales office equipped with a touch screen and video wall for L-Touch Interactive 3D presentation
Real Estate Marketing Software for Russian Development Company
L-Touch Software Interface

Screenshot from the custom-built interactive 3D presentation L-Touch depicting 3D rendering, VR tours and 360 panoramas in the Gallery section
Property Search Filters

Screenshot from the interactive 3D presentation for real estate L-Touch featuring Selection filters section and pop-up cards with basic information on the lodging
Interactive Neighborhood Map

Screenshot from the interactive 3D marketing presentation L-Touch illustrating Surroundings section with places of interest in close proximity
On-line Streaming in Work From Home Reality

Remote access setup scheme for L-TOUCH interactive 3D presentation for real estate sales & property rent
Advanced Interactive Solution for Property Sales

Screenshot of the window overlook in the Gallery section from the L-TOUCH custom-built 3D presentation
Client's Testimonial
The decision to work with Lunas on creating software for marketing our development has truly changed our work processes for the good. The innovative approach to apartment sales has not only impressed our clients but our managers who were among the first ones to fall for it.
Throughout the whole project, Lunas has been always there for us - adapting to our needs, solving technical issues, and implementing all the required features. Upon our request, the VR presentations were transferred from the helmet to a touch screen, for further customer comfort and safety. It is worth mentioning Lunas' flexibility and creative approach to problem solving.
We have all been struck with COVID-19 and the unforeseen Work From Home reality, so at that time we felt like our accustomed way of selling property was at stake. Their team came up with Online Streaming as a completely safe substitute for an immersive sales presentation experience that can take place in any client's home.
All in all, Lunas has been a great partner to work with - attentive to details, creative, professional, and, most importantly - willing to go the extra mile to ensure the best product delivery.