In the world of e-commerce, visuals have long been the main “salespeople.” Regardless of whether you’re selling sofas, luxury faucets, or bags, a good visual can sell your product. In our article, we’ll explain which 3D visuals work best on Amazon, Wayfair and other popular marketplaces.
Why high-quality e-commerce visuals are good for your business: let the numbers talk
According to the recent research, high-quality images can lift conversions by +94% and up to 2,5 x higher conversion rates when upgrading from basic to premium visuals. That’s because visuals are decision-making tools. On a marketplace, the first thing a person sees is the product image. Therefore, a seller needs to make it trustworthy and, of course, desirable to buy.
Effective 3D product visualization: what can boost conversion rates?
Product shots, interactive and lifestyle images – the way your product is presented can make or break a sale. Now let’s talk about the types of e-commerce visual content that help your listing stand out in marketplaces.
Product Close-Ups
When shoppers can’t inspect an item in person, close-up visuals are the only way to explore the product. Zoomable images highlighting textures and materials help buyers to understand what they are going to buy. The better the quality of the picture is, the less the client’s uncertainty there.
Lifestyle Images
Lifestyle images display products in a person’s “natural environment.” This makes the product more relevant to the buyer and can even create an emotional connection. Placing a product in a cozy living room, a modern kitchen, or an outdoor patio lets consumers imagine it in their own houses.
360° Spins & Interactive 3D
Interactive 360° product views and 3D models give shoppers “the full picture”. Being able to rotate, zoom, and examine a product from every angle reduces purchase hesitation. This is especially crucial for high-value items where buyers want to explore every detail before paying money.
Scale & Dimensions
One of the biggest reasons for e-commerce returns? Misjudged size. Clear dimension visuals help buyers make informed decisions. When shoppers know exactly how big (or small) an item is, they’re far less likely to send it back.
What about video content? Is it good for visual marketing strategy?
Adding video to your visuals can boost conversions by up to 80%. Their main strength is that they bring products to life in a way photos can’t. You can show off your item in different settings, or even demonstrate exactly how it works, which helps to answer the buyer’s questions without him having to ask them.
Is 3D visualization better than product photography?
3D visualization has a number of advantages. First of all, it’s convenient. If you have thousands of SKUs, you don’t need to figure out how to deliver them all to a studio, find a photographer, and then edit all those images. With 3D, you can easily recreate models of your products and use them to generate sales-oriented content.
Another benefit is that the models are easy to update. For example, if your product comes out in a new color or size, there’s no need to rent a studio again or think about logistics.
As for the image quality itself, 3D models can look 100% like the real product. That means high-end visuals won’t confuse the customer. Instead, they’ll help drive faster purchase decisions.
How can I create 3D product visuals?
There are a few ways. You can hire in-house 3D artists to create the models, or work with a specialized 3D visualization studio (like Lunas). You can come to the studio with ready-made models, or ask them to build the visuals from scratch.
The studio will then deliver all the assets you need, from 360° spinners and social media videos to “studio-style” stills and more. It all depends on your imagination (and budget).
Let’s sum it all up
How much can visuals improve sales?
High-quality images can lift conversions by up to 94%. In some tests, switching from basic to premium visuals resulted in a 2.5x increase in conversion rates.
Do 3D visuals improve ROI?
Yes. Brands that invest in high-quality 3D visuals report higher ROI and 40% reduction in product returns due to better customer experiences.
What types of visual content are most effective on online marketplaces?
Several types of visual content work well: product close-ups, lifestyle images, 360° spins & interactive 3D, scale & dimensions. And don’t forget about the videos – they help drive conversions even more.
Is 3D product visualization scalable for large digital product catalogs?
Absolutely. 3D workflows can be easily scaled across hundreds or thousands of SKUs using automation pipelines and templates. L-Studio technology, for example, can produce thousands of visuals in 5 days.
Can 3D renders be reused across channels?
Yes. One 3D model can be used for different marketplaces, social media, and virtual showrooms.
What’s the cost difference between product photography and 3D visualization?
Depending on complexity, 3D can be 40–50% more cost-effective than traditional photography. You don’t need to spend time and money solving transportation problems and trying to ship thousands of products in one photo studio.
Is it hard to create 3D visuals?
Creating 3D visuals is quite easy – you reach out to professionals, and they’ll create 3D models of your products, then turn them into polished visuals. These assets can be used across marketplaces as well as on your brand’s social media channels, like Instagram, Facebook, or LinkedIn.
Do I need to make photos of all my products before creating 3D visuals?
Not necessarily, but the better the reference images, the faster and more accurate the 3D model will be.
Is 3D only useful for luxury products?
No, 3D is suitable for many industries. 3D works well for fashion, furniture, electronics, home goods, pet’ items, and even beauty. Any product that benefits from detailed, scalable, and consistent visuals is a good fit.