Product 3D renders often look more impressive than regular photos, but how do you take them to the next level and turn them into selling visuals? We’re sharing some tips in our new article. Why creating 3D renderings Poor content Traditional product photography is expensive and time-consuming. By the time you’ve finished shooting your entire
Looking to improve your real estate presentation with 3D visualization? Whether you’re developing residential towers, commercial spaces, or mixed-use communities, choosing the right type of 3D visualization is essential. Here’s a top of the best 3D visualization formats used in the real estate industry today. Why use 3D visualization for property presentation House tours are
In the world of e-commerce, visuals have long been the main “salespeople.” Regardless of whether you’re selling sofas, luxury faucets, or bags, a good visual can sell your product. In our article, we’ll explain which 3D visuals work best on Amazon, Wayfair and other popular marketplaces. Why high-quality e-commerce visuals are good for your business:
Digital twinning is a solid trend in real estate and e-commerce businesses. How do companies (and sometimes whole countries) use virtual replicas? What is the difference between twins and regular 3D visualization? And how to create them? Here’s what you need to know. Imagine having an interactive digital copy of a real building. One you
Big brands are turning to 3D to increase conversions and gain a competitive edge. But is it actually worth it? And how much does it cost to get started? We’re unpacking it all in this article. Let’s look at the numbers. Rich content – including high-quality images, lifestyle visuals, and multiple angles – can boost
Understanding the expenses of 3D visualization is crucial for businesses seeking to use this technology. In this post, we will discuss what factors influence the cost of 3D visualization and how to save money on it. In the vibrant world of visualization, 3D renderings have become an indispensable tool for bringing visions to life. But
Find out how to use architecture rendering to enhance your business. Explore various architecture rendering styles and techniques to give yourself a competitive edge. Architectural rendering is a useful tool for communication that benefits a project in a variety of ways. For this reason, we will talk about what is architectural rendering, how it is
In the midst of urban chaos, where the cacophony of city life drowns out the whispers of nature, Lunas Studio has embarked on a creative journey to bridge the disconnect between man and the natural world. Through our latest art concept, we explore the raw, unfiltered essence of tranquility that seems to be lost in
Architectural visualization has come a long way evolving from hand-drawn sketches to modern software solutions catering to any taste. Let’s dive into architectural visualization trends in 2023. AI software AI solutions have become one of the main trends in 2023. Artificial intelligence is transforming the modern software landscape and effectively making its way into 3D
Showing your works to the world is an artist’s greatest joy. This is the same idea we applied to the 2023 Vision Awards organized by Architizer, an architecture media site, that connects designers with product manufacturers from around the world and inspires them with useful content, awards, and competitions. We got the news! LUNAS visualization
For Lunas studio 2022 has been another journey to new heights in the booming industry of 3D visualization and PropTech. With new encounters and challenges, familiar paths taking unexpected turns and the whole world around us changing overnight – we keep going and perfecting what we love to do the most, turning the unreal into real.
The construction industry has been undergoing a major digital transformation for several years. While some companies are fully connected and rely heavily on technology to distinguish themselves in the sector, others are slow to undertake this digital shift, whether for lack of time or familiarity with all technological solutions available on the market to help
The International Woodworking Fair hosted annually in Atlanta, Georgia is North America’s largest design trade show and a top destination for the global woodworking sector. IWF is the must-attend show for the carpentry industry that gathers hundreds of exhibitors and tens of thousands of attendees from across the globe. Thousands of innovative products, services and
Lighting is often viewed as one of the most complex topics in 3D visualization yet it is undoubtedly the key factor to well-balanced and photo-realistic renderings. Whatever the nature of an architectural or interior project, precise lighting and accurate shadows placement are essential for a render that captures the vision of the final result and
For the third year in a row, we are paying tribute to this prestigious international design contest to celebrate our accomplishments and those of our competitors in the CGI & Visualization category. This time around, Lunas has been chosen for the final of the SBID International Design Awards with a set of interior 3D renders
In 2022 Lunas 3D rendering studio has taken part in MIPIM real estate exhibition and at first we intended to focus on our experience there. However, having attended MIPIM before as well several other international property events, we’ve decided to elaborate on expo-related matters at large, including but not limited to some issues that can
In the past year, Epic Games provided early access to Unreal Engine 5 – the next major evolution of Unreal Engine 4 which has already set a high bar for a wide range of industries from Engineering & Construction to Virtual Production in movies. It has been redesigned and enhanced for the next generation of
There are plenty of specialized architectural 3D visualization and innovation competitions that we took part in over the years. Among our favorites are CG Architect, Architizer, SBID – we pride ourselves on being listed as finalists in many of them. But this year we have expanded our horizons – ICONIC AWARDS: Innovative Architecture has been
Time flies! Especially the past couple of years feel like a few months, rather than thousands of days. We remember as if it was yesterday, how we applied for the previous SBID awards – full of hope and desire to show our beautiful works to the world. Here we go again this year – the
2020 is back! No worries – only with some news. And exciting ones we must admit! Just yesterday we received the uplifting message: from myriad of our close colleagues we have been selected Finalists of the A+Firm Awards 2020 by Architizer which brings us great joy of being recognized in such a competitive field. The
High Five to the Moon and back! A small, yet important anniversary to celebrate — 5 years of Lunas Visualization studio! This list can be almost endless – we can add thousands of laughs on the workplace, millions of puns, that help you get through even the hardest, busiest days and billions seconds of love,
Big cities – you can either love them or hate them, but you can’t stay indifferent to the whirlpool of colors, people, emotions, affairs. Lunas’ senior CG artists – Dima Yancevich and Dima Shuganov have always been inspired by the Eastern culture – indigenous and extremely vibrant. “It can’t but amaze and inspire you. Tokyo
These tough times that we are all going through now made many businesses wonder how to stay afloat. In particular, for real estate companies quarantine regulations present a major bump. Social distancing made the conventional client – manager interaction more challenging. But even more than that, it became almost impossible to visit a sales office
What makes a win-win marketing strategy in real estate? A question being asked by those striving to deliver the best 3D rendering services possible. Unfortunately, there is no one-size-fits-all solution. However, just a little CG magic beyond all doubt will turn the situation to your advantage. Albeit there are no spells to create something that
Paris, je t’aime. French capital has always been a dream for many romantic personas, nurtured by an abundance of movies starring Paris, thus deeply rooting in people’s minds as the city of art, culture, fashion, scrumptious food and home of the Eiffel tower. But once in a year this special place attracts thousands of developers,
At Lunas we’re keen on exploring. Wanderlust is a fever, that puts all of our team members together. An excitement we really enjoy. Especially when it involves meeting new people and sharing our passion with them. It’s been about 3 months since unforgettable anniversary MIPIM in Cannes and we are already fairsick. That’s why 1-2
The man has a craving for conquering new worlds. One of them is the virtual reality environment – a computer-generated ambiance giving a feeling of live presence in an artificial 3D dimension. Staying on the other side of the screen involves sight, hearing and touch, affecting your sensations and reactions. A convincing imitation is created
Personal profile of Eugene Privalov – It is the “spirit” of 3D visualization. I believe that usual lighting and textures customizable in 3Ds Max at the initial stage of image creation cannot be “the atmosphere”. It involves a more refined setting with certain immersion in the history and location of the object. This process begins
We have tested Unreal Studio plugin’s limits and are ready to share our own experience (spoiler: it’s gorgeous). In this article, we will go through installation and workflow to potential issues you might encounter while working with Unreal Studio.
Breaking news, latest new year news! As you are so far away, we would like to be closer to you. At the stroke of midnight, we came up with an idea to launch a blog where we would tell you about our visualization company and its team life, share news and funny stories. Even now,